MEET THE PEACOCK FLOORS TEAM

Three generations of expertise. A team that treats every project like family. Meet the people who make Peacock Floors San Francisco's most trusted flooring contractor.

When you hire Peacock Floors, you're not routed through a call center or handed off to a rotating cast of subcontractors. You're working with a consistent group of people — from leadership to the installers on your jobsite — who know the company's standards and who you can reach directly with questions.

Leadership

DANIELLA COHEN

President & CEO

As the person who now leads Peacock Floors day to day, Daniella sets the tone for how the company communicates with clients and manages projects from first walk-through to final punch list.

Daniella is the third generation of the Cohen family to lead Peacock Floors. She started sweeping the warehouse floors at age 4, joined full-time in 2008 after graduating from UC Davis, and purchased the business in September 2025.

Her communication style? "Professional technical with a really big dash of humor." She believes in educating clients, not just selling to them — and that approach has transformed how Peacock does business.

"I want to be remembered as the change maker. The one who took what my grandmother and father built and made it even better."

Third Generation
UC Davis Graduate

Professional Headshot

Professional Headshot

Operations

TOM TOWNSEND

General Manager

For commercial buyers, having a dedicated point of contact for measurements and scheduling reduces miscommunication and keeps a project moving on schedule.

Tom handles on-site measurements and project oversight for Peacock Floors. His attention to detail and deep understanding of commercial flooring requirements ensure that every project runs smoothly from specification to installation.

With extensive experience in the flooring industry, Tom brings a level of precision and professionalism that our clients rely on. He's often the first Peacock representative you'll meet on-site, and he sets the standard for the entire installation process.

On-Site Measurements
Project Oversight
The Experts

OUR INSTALLATION TEAM

The real stars of Peacock Floors. Our installers bring 20+ years of experience to every project — and our clients request them by name.

The quality of a flooring installation depends heavily on the people doing the physical work, not just the materials specified. Because our crews are employed directly rather than sourced through a rotating subcontractor pool, clients get consistent craftsmanship and installers who understand our standards on every visit.

ERICK & KEVIN CANAS

The team behind our SFO Airport installations. Known for their skill, professionalism, and attention to detail on the most demanding commercial projects.

"A very big thank you to your installers, Erick and Kevin Canas, for their skill and professionalism on this project."— SFO Project Architect

20+ YEARS EXPERIENCE

Our full installation team brings decades of combined experience across every flooring type — from carpet tile and LVP to rubber and marmoleum. They're not just installers; they're craftsmen who take pride in every square foot.

20+

Years

1000s

Projects

OUR PARTNERS

A commercial flooring project rarely rests on one company alone. The partners and suppliers we work with help us maintain consistent material availability and pricing, which in turn helps us give clients accurate timelines and fewer surprises mid-project.

Behind the scenes, Chris supports Peacock Floors with business development and marketing strategy — helping us reach more of San Francisco's commercial property owners and general contractors.

The Peacock team extends beyond our office. We work with trusted mill partners, subcontractors, and suppliers who share our commitment to quality and reliability.

WORK WITH OUR TEAM

Ready to see what 45 years of expertise and a team that genuinely cares can do for your project?

Request a free estimate and we'll connect you with the right member of our team to walk your space and answer your questions.

Schedule a Walk-Through